Planning

As someone who works with sound, I have tons of planning to do. Usually not visual unless it deals with a website but we have to communicate through sound and create an image, which is incredibly hard. Commercials for instance, you want the listener to crave that product, be it food, a service, etc. and we have to make sure the image that the product wants is the image the listener sees. We have to plan out a music bed, sounds, the right person to do a voice over, and the script. If I'm writing a commercial for McDonald's.. the script is not going to say come and get a big mac.. it's gonna use words that make the burger sound irresistible and it's hard to do. It takes a lot of creativity and effort to put it together. Plus you have to get the right sound effects, voice effects, and music bed to go along with it or it's not going to work.