When I do voice overs and commercials, I like to make sure that they have some humor, and a little bit of a crazy/weird factor if that's possible to do. Also, music is a huge part of copy for me and voice overs because the format of the radio station is important and how you want the material to come across ie: sad, happy, excitement etc.
I love when I can do promotions or concert voice overs because they have to do with identifying the radio station. There are many different ways you can edit and use sound effects, or music to enhance a voice over which is what makes everything successful.
I had a project to do a promotion for a fake radio station in which I chose country, and make a contest and promotion for June.
WPRD Promotion from Amanda Marie Long on Vimeo.
It was humorous to me because it took something serious and kind of made a joke out of it, especially with today's economy. It's a fun way to help listeners (if it were real). I also took two different styles of music to enhance the mood the voice was creating.
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