To be a sales rep in radio, I have to know Microsoft Word, Excel, Access, and Power Point, all of which I'm fairly knowledgeable about. I need word, excel and access to organize my cliets, and power point to create presentations for their needs. I'm not sure but I would think that there is some kind of software that would help with math and sales portion. Knowledge of basic computers and internet also helps. I also need to know how arbitron rating systems work so I can accurately come up with a rate, and an understanding of how the technology used to figure out who's listening also helps. To help with copies, I will need to have an understanding of Adobe Audition and the sound board. I also have to know how to write copies, and edit commercials and spots.
I didn't think that there was a lot of technology involved in sales, but when I sat and thought about everything I had to do, I realized that there are things, computer-wise, that I need to be ready as a sales representative.
Thursday, January 29, 2009
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