Wednesday, April 1, 2009

Thursday, March 12, 2009

schematic


okay so it's very small and i'm gonna fix it and make it bigger hopefully at a later time

Tuesday, March 10, 2009

Content organization

30 minute feature: country, February 2009, radio, adobe audition, edited radio show.

Concert spot (Heart/Evanescance): rock, February 2009, radio, adobe audition, promotion.

Boston Market: Top 40, November 2008, radio, adobe audition, commercial.

Hard Lemonade Aircheck: Aircheck Category, March 2009, radio, adobe audition, live radio show.

WPRD Promo: Country, february 2009, radio, adobe audition, Promotion.

I'm working on my other pieces of work, so I'm not sure where they are going yet, if I'm putting them on anyway.

Final Concept

My final concept is taking some of the major media markets as categories of my work. There are "formats" in radio which describe what kind of station they are, such as country, top 40, CHR, news, sports.. and using these to describe my work.

I'm using L.A in California for my CHR/Top 40 work.
Philadelphia in PA for my rock work.
Raleigh North Carolina for country.
Chicago, IL for any videos of my show I decide to put up.
New York City for my air-checks

Then I'm using Trenton, NJ for my bio, resume, and demo reel cause it's my hometown.

What I want to do is when you click on the state, a box drops down where you see the list of work, and you can click on what you want to hear or see.

The colors I want to use are blues, and neutral browns to tone them down and make the blues pop (maybe add some green I don't know yet).

I'm not sure what fonts I want to use, maybe a handwritten font but again not sure yet.

I don't want the lines on the page to be strong, kind of curvy but not too extreme.

Thursday, March 5, 2009

Concept for portfolio.

The concept that I thought to use was a map of "localism" which is the one factor I love about radio (such as AM and FM). It stays within your community, helps with local events, gives you traffic and weather, and news about your neighborhood. Music is generally categorized too, and different areas have generally, a tendency to have multiple stations with the same format (or slight difference). For instance, in Hamilton, NJ, we get Q102 and PST which are pretty much CHR or Hit music with each station have a slight twist. We also have 94.1 and 93.3 which plays rock, but different kinds of rock.

What I want to do is map out the 4 or 5 biggest media markets, and categorize my work by what cities they are. If the biggest media markets are too close together, maybe I'll just do a West Coast city, 2 East Coast cities, and like a popular southern city.

I think that it will give me a way to organize my promotions for the formats of stations that they were intended and also give away the point that I love local radio. I like all different kinds of genres and I think that this will give me an opportunity to experiment with different styles of what my voice can do for copy, promotions, and airchecks.

My must have elements

The elements that I need are my contact info, resume (which would take care of my experience portion).

I'm considering doing a biography portion because I should sell "myself" in this portfolio and what I'm about so maybe doing a voice-over for the biography wouldn't be such a bad idea after all..

The other things I would want is my demo reel on the first page. I would also want ways to access full pieces of work. The full pieces of work will tie into the concept I have on the other post in this blog, where a couple full pieces of work will be attached to each city.

I want to definitely have air-checks (telescoped versions of radio shows for DJ's) in case that would be of importance. You never know if you could go from v/o to DJ.

Maybe it would be kind of cool to do a video of a show that me and my friend Tyann do on Viking 89 just so people can see what goes into a show. (I can edit video on premiere so I would do it myself =] )

Tuesday, March 3, 2009

caption

This voice over was made to have the listeners of the radio station aware of the promotion. I made it kind of busy sounding and fun so people would want to either enter the competition or come and watch people compete. It's supposed to reach men and women ages 18-29, kind of a younger demographic.


WPRD Promotion from Amanda Marie Long on Vimeo.

resume

AMANDA LONG

RELEVANT EXPERIENCE
Promotions coordinator
92.5 WXTU – Beasley Broadcasting Group Organized and prepared events
Promotions Internship: September 2008 – January 2009 Facilitated contests and properly
notified winners

Mercer County Community College Operated sound board
Radio DJ: September 2008 – present Announced and edited imagers and promotions
Prepared and delivered news

Promotions Director: January 2009 – present Set up and organized promotions
Created contests and notified winners
Managed promotional budget

EMPLOYMENT
Houlihan’s Princeton, NJ Up-sell products
Server May 2008 – present Customer service

Red Robin Hamilton, NJ Up-sell products
Server October 2007 – May 2008 Customer service

American Eagle Lawrenceville, NJ Product knowledge/Up-selling
Sales Associate July 2007 – September 2007 Customer service

EDUCATION
Mercer County Community College West Windsor, NJ Major: Radio
Degree to be acquired May 2009 New Jersey Stars Recipient 2007

SKILLS
Adobe Audition Microsoft Power Point Microsoft Word Microsoft Excel Microsoft Access
References available upon request



the format and colors got really really screwed up because I couldn't figure out how to post my resume as a picture. So I guess this is just content so far.

Thursday, February 26, 2009

planned work

So far I only have two voice overs: the promotion and the concert commercial. I still have to fix the commercial.

I also want to go record and write some new ones within the week. I'm considering also using an imager that I edited for my portfolio.

Color schemes 4 & 5


I did these colors custom. I like the flirty sense I get from the colors with skin tones and pink and it's very feminine. It seems like a romantic color scheme to me. They're definitely not as bright as my other schemes and I like the fact that they're toned down because I'm not always eccentric and hyper. I can be calm.





I love the mix of pink and yellow. It's very flirty and happy. It's colors that are opposite but still blend well together. I threw the reddish color in there to kind of give it a difference. I also like the lighter yellows to give it a difference in shade. I did go back to the bright colors after the fourth scheme because most of the time I am hyper and energized.

Color Schemes 1-3


I like these choices because the colors are strong and bold. The blue is bright, or strong, while the browns are earthy and calm. I also like how they compliment each other, and are opposites.








I like the pink and green combination because again they're strong and bright, plus they're opposites. I love how they just pop against each other. The pink is also very girly while the green is kind of boyish.







I tried to see if I could get a brighter color with the blues, but still have a brown base, so I came up with orange. The colors just pop together. Blue is a good color for me because it's basic, but a little boyish cause I kind of think of myself as a tom boy once in awhile, but the orange is still a tad girly.

Wednesday, February 25, 2009

My Boss

I see my boss being laid back, but professional. I was a boss who expects a lot out of his workers and the product he is working with. I hope he would only let us put out the best we possibly can, but without interfering entirely. He would have to have some faith that we can do it and do it right, but would tell us if we got something wrong. Hopefully s/he is the kind of boss who lets us wear jeans and a t-shirt when in the office, but nice attire when holding meetings. I want to have fun when I'm working, if that's possible. I think it is so hopefully my boss would too. I also would want things to get done on time. In radio, things can't be late, and I don't want a boss who's says that we can just do it tomorrow, unless we really had to.

Thursday, February 19, 2009

Self Assesment

1. Educational experience in my profession: Associate's degree (to be obtained)
2. Educational experience in a related or supporting profession: writing, scripting, programming, marketing.
3. Work experience within a related or supporting profession: no work experience except promotions which isn't listed.
4. I have software training in: Photoshop, video software
5. Exclusive of school I have been working in my chosen profession for less than a year.
6. Rate your skills (not your raw talent0 in your primary area: About average
7. Why am I making a digital portfolio: professional project record, unemployed looking for job, required for school, and need the experience.
8. If your portfolio needs are job-related, check the statements that apply to you: I want to do specialized work: account executive
10. How do you like to work: Alone or Collaboration
11. What's your preferred working environment: I can work anywhere
12. Select the statement that best fits you: I won't accept some types of clients or client work.
13. Check the words that best describe the work you've done no more than five: funny, Playful, sarcastic, detailed, and confident.

unifying elements

When I do voice overs and commercials, I like to make sure that they have some humor, and a little bit of a crazy/weird factor if that's possible to do. Also, music is a huge part of copy for me and voice overs because the format of the radio station is important and how you want the material to come across ie: sad, happy, excitement etc.

I love when I can do promotions or concert voice overs because they have to do with identifying the radio station. There are many different ways you can edit and use sound effects, or music to enhance a voice over which is what makes everything successful.

I had a project to do a promotion for a fake radio station in which I chose country, and make a contest and promotion for June.


WPRD Promotion from Amanda Marie Long on Vimeo.


It was humorous to me because it took something serious and kind of made a joke out of it, especially with today's economy. It's a fun way to help listeners (if it were real). I also took two different styles of music to enhance the mood the voice was creating.

Planning

As someone who works with sound, I have tons of planning to do. Usually not visual unless it deals with a website but we have to communicate through sound and create an image, which is incredibly hard. Commercials for instance, you want the listener to crave that product, be it food, a service, etc. and we have to make sure the image that the product wants is the image the listener sees. We have to plan out a music bed, sounds, the right person to do a voice over, and the script. If I'm writing a commercial for McDonald's.. the script is not going to say come and get a big mac.. it's gonna use words that make the burger sound irresistible and it's hard to do. It takes a lot of creativity and effort to put it together. Plus you have to get the right sound effects, voice effects, and music bed to go along with it or it's not going to work.

Tuesday, February 17, 2009

5 portfolios from other concentrations

The first website that I saw was a portfolio by Amber Sellers and I thought it was amazing because the background is dark and somewhat plain, with light decoration (not too noticeable) which makes the art work pop out at you. You don't have to search hard for the other tabs because they're right in the center with everything else. There's just enough user interface as well. She has her about me with credentials and her contact information right there for you.

The second portfolio is by lycra space and it's user interface is amazing. The only problem I have is you don't know what the blocks mean and because you're distracted for awhile by the spinning block, it's hard to find the about section and contact information.

Eric Ryan Anderson is an amazing photographer and I like his website because it makes his work pop. The background is dark as to not distract the work, and all of the stuff is easy to find. I wish I didn't have to scroll all the way to the right to see all of the pictures, but there is a BACK button at the end to press to bring it back to the beginning of the website.

Robert Dann is another who was good with user interface and brand identity. In the top corner he has a pink and white RD logo. His website is very well integrated and like Eric Ryan Anderson, you had to scroll on the first page to see the rest of the pictures but he had buttons to do it for you. I also love how he has quotes on the first page to give a clue about what his personality is like.

radio voice over research

Scott Paxton is a voice over talent for commercials promotions, etc. and he has a personal website where he puts some of his demos. http://www.scottpaxton.com/scott_paxton_portfolio.html

Kat Keesling is a female voice over talent and her personal website is http://www.katsvoice.net/.

The last one is Jennifer Vaughn and I like her because she has a lot of promotion examples for radio and formats. Her personal website is http://www.jennifervaughn.com/voiceovers-radio-imaging.php.

There's also a website that people can go to if they need voice over talent. They have links to their demos. http://www.mktmania.com/radio-voice-imaging.html

Most of the websites that I saw had graphics, flash, and html. Kat Keesling had demonstrated her brand identity as well.. even for radio and voice over work.

Content that is in the websites and portfolios are demos, contact information, awards, and in Jennifer's website she had a form to find out rates for her female voice over work and voice over how-to's. She also has lists of companies that she has done work for with radio, tv, and narration.

Monday, February 16, 2009

my skills

My skills that I can use for my digital portfolio include editing video (adobe premiere), editing sound (adobe audition), and I can use Adobe Photoshop.

I might be able to use photoshop for designs and decoration, video just for extras and to put something to the voice overs and anything else I can put up.

Thursday, February 12, 2009

brand identity

family font

my vimeo video that i posted


Voice Over For Concert from Amanda Marie Long on Vimeo.

This is my video on vimeo for my voice over for my concert commercial. I decided to put a logo that I might use and my email adress just in case anyone wants to get in touch with me.

Radio Vimeo Video


Radio from Madison Violet on Vimeo.



I like this video because they show what goes in inside the radio studio during an interview. It gives a pretty good inside look on being a Radio DJ. I also like how they edited during the parts of their singing so that we weren't just watching them sing the whole time.

Tuesday, February 10, 2009

Brand identity

I'm not exactly sure where I'm going with this but I found two images that I thought were cool.

The first one with the flower, I love the color combination. It's very extreme bright colors. The pink stops immediately and starts the yellow right away.

The second one, I love dancing and I love the lines of her movement (or stance) and her shape is awesome. (even if it is a drawing). I could probably use those colors, curves, and lines to express myself in those same ways in my resume or something along those lines.

Thursday, February 5, 2009

Mi Resume Draft

Experience

Promotions Internship

WXTU – Beasley Broadcast Group September 2008 – January 2009

Promotions coordinator

Organized and prepared events

Facilitated contests and properly notified winners


Radio DJ

Mercer County Community College

Student Station 89.1 HD3

October 2009 – Present


Employment

Server

Houlihan’s

May 2008 – Present

Customer Service

Up-selling food and beverage

Opening and closing restaurant


Server

Red robin

October 2007 – May 2008

Customer Service

Up-selling food and beverage

Sales Associate

American Eagle

July 2007 – September 2007

Customer Service

Sales

Food Sales

Subway

May 2006 – July 2007

Customer Service

Money management

Inventory

Education

Mercer County Community College

Associates to be acquired May 2009

New Jersey Stars Recipient 07

Major: Radio


Skills

Microsoft Word

Microsoft Power Point

Microsoft Excel

Microsoft Access

Adobe Audition

Voice-overs

Tuesday, February 3, 2009

Job Experience

My job experience is really long since I've been working since I was 16.

Dunkin Donuts
June 2005 - January 2006
Customer Service

Subway
May 2006 - July 2007
Money Management, Customer Service, and Inventory.

American Eagle
Sales Associate
July 2007 - September 2007
Customer Service, Cash Register

Red Robin
Server
October 2007 - May 2008
Customer Service, Opened Restaurant, Closed Restaurant

Houlihan's
Server
May 2008 - Present
Customer Service, Opened Restaurant, Closed Restaurant

WXTU - Promotions Internship
September 2008 - January 2009
Organized promotions, set up events, organized winners and prizes, helped set up contests on-air, and helped keep listeners entertained during events.

MCCC Radio DJ
October 2008 - Present

Through all of my jobs, I learned how to be social and personable. I'm very good at starting up conversations without being overbearing, and also good and listening to them tell their stories. All of my jobs gave me something to offer through radio, but I think that my internship at XTU gave me the most. I learned how to be effective in the way that you talk to listeners, and how to keep them interested in your station. They also taught me that organization is very important, and that promotions play a key part in sales in broadcasting. Promotions allows businesses to get a little more traffic to enter and also gets people to realize what great businesses are out there. All of my other jobs helped with experience as well. At Subway, I had to help with money management and inventory, which is good to learn anywhere. Also, waitressing helps teach a person how to deal with people they don't like because there are some bratty people who will seat at your table, while you have to grin and take the abuse. Even when they leave a really bad tip, you just learn that everything will even out eventually and just take the hits as they come.

Even though most of my experience in jobs aren't with radio, they still are experiences and can be applied to any job that a person is looking for, as long as you think creatively how they benefit you.

entry level jobs

Radio Account Executives



XTU: In order to be an account executive for XTU, there must be two years of experience, while also having knowledge of Microsoft Word, Power Point, Access, and Excel. I also need to have an understanding of Arbitron ratings.

WPST: I need to know TapScan which is equipment used to analyze ratings from Arbitron, Microsoft Outlook for e-mail, Power Point, Excel and sometimes Word. I also need two years experience.

Magic 98.3: They aren't looking for anyone with experience. They are willing to train you to learn prospecting, conceptual selling, pitching, closing, collecting, and renewals. An understanding with Power Point, Word, Excel, Access and Arbitron ratings would probably still help. No specific amount of experience is needed.


Television Account Executive

WJRTV Flint Michigan - Walt Disney Corporation: Experience helpful but not required. Responsible for handling all aspects of local accounts, including developing new business, utilizing marketing skills, and preparing/delivering client presentations. Must possess strong organizational and time management skills.

I found that finding jobs in radio is a lot easier than TV because radio listings go through website while TV jobs go through the corporate websites. Radio also had more of a description of what they were looking for while most of the TV ones I found were very vague.

Thursday, January 29, 2009

Technology, hardware, software

To be a sales rep in radio, I have to know Microsoft Word, Excel, Access, and Power Point, all of which I'm fairly knowledgeable about. I need word, excel and access to organize my cliets, and power point to create presentations for their needs. I'm not sure but I would think that there is some kind of software that would help with math and sales portion. Knowledge of basic computers and internet also helps. I also need to know how arbitron rating systems work so I can accurately come up with a rate, and an understanding of how the technology used to figure out who's listening also helps. To help with copies, I will need to have an understanding of Adobe Audition and the sound board. I also have to know how to write copies, and edit commercials and spots.

I didn't think that there was a lot of technology involved in sales, but when I sat and thought about everything I had to do, I realized that there are things, computer-wise, that I need to be ready as a sales representative.

3 Job Findings

http://www.nassaubroadcasting.com/employment.htm

With the Nassau Broadcasting website, they had employment that they needed all on one page for all the different states and radio stations. From this website I found multiple job opportunities as a account executives and some for exprience even said welcomed, but not necessary. The only problem was they didn't need any for the radio stations in Pennsylvania or New Jersey; they were all Vermon, Massachusettes, Maine, and New Hampshire.

http://clearcareers.clearchannel.com/Jobs/Default.aspx

Like Nassau, Clear Channel had the employments they need on one page. I found the need for 3 account executives, 1 not stating the experience needed, 1 needing prior sales experience, and the other needing 2 years experience. Again, they weren't ones in the Jersey area; two were in Florida, and one in Utah. Also, this company was very specific about what the requirements were for their Utah radio station. With the two you the person also must have outstanding marketing/presentation skills, strong organizational skills, exceptional computer literacy, and must possess understanding of ratings services.

http://www.bbgi.com/employment.php


Beasley Broadcasting didn't show the employment they needed on the websites like the others did. I had to search the areas, station call letters, or formats that I wanted, go to their websites and find the employment opportunities there. I searched Philadelphia and found WXTU http://wxtu.com/index.php?page=12 and Wired 96.5 http://www.wired965.com/index.php?page=101. XTU needs account executives with 2 years experience and the same with Wired. XTU's website was easy to find the employment link, but Wired is hard and I had to use the search bar. I decided also to search North Carolina, because I might being going to school there next fall and there was a radio station 95.7 WKML and they were looking for account executives too.


I found there are a lot of sales jobs to be found on radio websites and company websites.

Tuesday, January 27, 2009

5 company jobs

http://www.bbgi.com/employment.php
Beasley Broadcasting Corporations.

http://www.nassaubroadcasting.com/employment.htm
Nassau Broadcasting.

http://clearcareers.clearchannel.com/
Clear Channel

http://www.timewarner.com/corp/careers/
Time Warner

http://www.citadelbroadcasting.com/citadel_broadcasting.aspx?id=2599
Citadel Broadcasting

1/27/09 Questions

1. What software do you know? I know how to basic edit film on adobe premiere and basic editing on adobe audition. I also know how to use Microsoft Word, Access, Excel, and Power Point.

2. What creative skills and talents do you have? I'm good with talking and having conversations. I'm also good at coming up with presentations and promotions, or anything creative. I'm very talented in typing at a good pace correctly.

3. What are your favorite things? My favorite things are dancing, music, radio, social gatherings, playing piano, and being creative. I love coming up with fun things to do and ways to make people happy.

4. What are you interested in? I am interested in learning to play the guitar and drums. I love being creative to keep me busy. If I'm bored, I will find a way to entertain myself. I would love to be a sales representative because it's fun, creative, and I get to help people do something good.

5. What are you passionate about? I'm passionate about music, dance, radio, helping people succeed, and having fun.

6. What do you hate, can't stand or despise? I hate when people say I can't do something, but at the same time I know I can prove them wrong. It's kind of like me saying well let me show you what I'm made of, and actually doing it right makes me feel good.

five jobs in my field

I found five jobs in the two fields that I've picked.



1. Job Title: SALES ACCOUNT EXECUTIVE

Req'd Education: High School

Company: Flinn Broadcasting Corporation

Req'd Experience: Not Specified

Location: US-TN-MemphisBase

Pay: N/A

Employee Type: Full-Time Employee





2. WFMY News 2
Location:
1615 Phillips AveGreensboro, NC 27405
Employee Type:
Full-Time Employee
Industry:
Broadcasting - Radio - TV
Manages Others:
No
Job Type:
SalesMedia - Journalism - Newspaper
Education:
4 Year Degree
Experience:
At least 2 year(s)


3. RADIO ANNOUNCER
Job SummaryCompany Confidential
Location: Los Angeles, CA 90027
Job Type: Full Time; Part Time; Employee
Relevant Work Experience: Less than 1 Year
Career Level: Student (High School)
Salary: 15.​00 - 20.​00 USD /​hour
Job Reference Code
SAN BERNARDINO

4. Radio Spokane
Location: Spokane, WA 99223
Job Type: Full Time
Relevant Work Experience: 1+​ to 2 Years
Education Level: High School or equivalent
Career Level: Experienced (Non-Manager)
Salary: Commission Bases Sales Position


5. Company: Columbus Radio Group

SALES
Location: Columbus, OH 43220
Job Type: Full Time
Experience needed: 2 years.

Searching for jobs for radio is really hard on these websites, especially in sales. Maybe I was searching wrong, but I don't think they offer enough for me to want to use them again. Monster was the best website out of all of them. Careerbuilder was one I also found a couple on. All of the others offered nothing to help me with this assignment.

Future Job

The future job that I want to have in media is a sales representative for radio, or an on-air personality. I'm leaning towards a sales rep because it's good money and it's fun. I also love helping people. I want to help them get more traffic into their business and share what they have to offer the radio listeners. It's also pretty creative, because you have to come up with presentations and events for the clients.

If I can't get into sales, I would love to do on-air personality because I talk a lot and I feel it would put that to good use. I also think it would be fun to go to events and entertain people. Even on the show, I'd get to entertain people and listen to music. It's a great combination.

Tuesday, January 20, 2009